Advertisement is commercial communications and nonpersonal about an organization and his products which in tranmission to aim for creature through media. The characters of advertisement in general are like television, radio, newspaper, magazine of dirrect pos ( Direct Mailing ), external room advertisement, or public transportation.
There by advertisement can be difened as one of the mass communications technique type with paying time or room to broadcast information about service and goods which in offering by the advertiser.
According to Lasswell, communications process consist of 5 especial element, that is communicator, message, media, komunikan, and effect. In a advertisement message represent the core of important. Forwarding of effective message earn also make the advertisement effective. Later than used by the media as an institute as forwarding of the message in form of electronic media or media print. Communication goals is aimed by organization or institute. In advertisement recognizing three effect that is cognate, effective, and behavioral.
example :
" According to me, advertisement above intending to promote ( Richeese Nabati ) so that bought by throng, with out presenting its association price, peoples even also become vexed and will buy this product.
